D&AD: The Copy Book by D&AD

D&AD: The Copy Book



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D&AD: The Copy Book D&AD ebook
Publisher: Taschen America, LLC
Page: 368
ISBN: 9783836528320
Format: pdf


Nottingham Trent University graduate Dave Raxworthy (daverax.co.uk ) Also from Glasgow School of Art is Dean Pauley (deanpauley.co.uk) who has drawn on our digital times to create this immaculate hand-made book. 'I don't even understand why this is in. The Copywriter's Bible by D&AD. It was Mikes second time judging at D&AD and in the process, he managed his third consecutive in book. Be warned though, he doesn't pull any punches. There's no copywriting on it.' (That was me, getting The last 25 tone of voice guideline documents you read) ends up producing copy that sounds more like Toddler TV. The book I go back to time and time again is D&AD's "The Copy Book." I think it is tremendous and, as a writer, the best resource when I'm in need of a mentor. I suspect the audacious nature of this spot is what turned the judge's eye – it's a functional but clever marriage of great copy and great type. Here, 32 copywriters talk about their craft and they show examples of their best work. Along the way, Steve takes in D&AD White Pencil awards, 60s ad maverick Howard Gossage, and even Bill Clinton. Thursday, 11 April 2013 at 09:45. The people who provided their insights to that book are legends. So after experiencing a taste of the judging process earlier in the year, I somehow managed to infiltrate the D&AD Awards ceremony last night just up the road from work near Old Street. Well lately i've been This particular copy book is very old, first published in 1995 and is apparently now valued at over $200 on amazon because it is no longer published. Also from the University of Plymouth is Nic Farrell (nicfarrell.com), who picked up this year's inaugural D&AD New Blood award for best copy for her illustration, shown above. A good place to sample David Abbott's work is The Copy Book, published by D&AD. An interesting read as I'm sure you'll agree. Take it away Mike… (and thanks!).





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